Articulating your mission, values, differentiators and the various details that make your brand unique is important. It’s the first step in checking if your current program is aligned with your brand’s business goals.
How can you stay ahead of the industry curve and gain your competitive advantage? Build the proper foundation to achieve true integration between your thought leadership strategy and your PR and marketing goals.
It’s time to come up with a strategy so that you can move ideas through your content marketing strategy. Challenge your team to make each targeted audience a believer that the product or service they are purchasing will create a better world for them NOW.
Brand advocacy can impact brand recognition and trust, your sales pipeline, recruitment and talent acquisition – all while improving your brand’s bottom line in a low-cost, high-return marketing strategy.
In today’s experience-driven world, too many marketers move at the pace of change and fail to recognize the value of building a strategic customer advocacy program. This lifeline for brands can make or break your marketing program. Discover the 6 key elements that will help you execute a Voice of the Customer program that supports revenue, retention and reputation.
Today's CMO is faced with ensuring that their marketing dollars are aligned with overall business growth and revenue. But, at the same time, marketers aren't taking a holistic approach to their measurement efforts. It's time to stop measuring in silos and start looking at your entire communications strategy as a whole to make better business decisions.
PAN has developed a brand research tool, the Digital Visibility Audit (DiVA), to help earned media professionals measure their digital footprint and work more effectively with other departments in the communication organization. When used as a checklist, DiVA metrics drive a collective focus on early indicators of success or failure.
This guide covers how to identify when a crisis is forming, how to establish your chain of command, what preparations are needed for each stage, which tools are effective for developing messaging documents, and best practices for communication.