Segmented analytics get you nowhere.Today's CMO is faced with ensuring that their marketing dollars are aligned with overall business growth and revenue. But, at the same time, marketers aren't taking a holistic approach to their measurement efforts. It's time to stop measuring in silos and start looking at your entire communications strategy as a whole to make better business decisions.
Throughout this eBook you will discover how to:
- Develop a holistic view of how to measure your marketing
- Define the landscape of measurement and adopt revenue metrics
- Shore up cross channel measurement
- Understand how to spend your marketing dollars
- Establish the ROI of your integrated marketing and PR program
Integrated measurement is key to future success.