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Five steps to help guide your decisions as you consider your overall communications strategy.
Only 14% of marketers take an integrated approach to their PR & marketing strategy.
But you can no longer ignore the need for a consistent message across all marketing efforts. Today, earned, shared, owned and paid media work together to drive action and outcome.
Download the 'How Can Businesses Compete for Brand Awareness?' eBook to learn:
- How to define your target audience
- The benefits of content marketing
- How to add earned media to your content marketing strategy
- How to share owned & earned content across your social channels
- The effective way to invest in a paid strategy
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