Kick off a low-cost, high-return marketing strategy with brand advocacy.

It can cost five times more to attract a new customer than it does to retain an existing one, yet only 10% of marketers are prioritizing the nurturing of their brand advocates.

Brand advocacy can impact brand recognition and trust, your sales pipeline, recruitment and talent acquisition – all while improving your brand’s bottom line.

Advocacy for the Experience EconomyTo help you quickly develop, implement and measure a brand advocacy program, PAN Communications has further developed ‘The Power of Voice’ concept to bring you Advocacy for the Experience Economy.

Throughout this eBook, you will discover how to:

  • Find and engage your existing customers in a voice of the customer program;
  • Activate an employee advocacy program to empower your brand;
  • Build media and analyst relationships to improve emotional messaging and storytelling;
  • Increase awareness with the power of influencer marketing;
  • Measure your advocacy results to identify your share of impact.

Support your brand goals with an advocacy marketing program. Download the eBook!