In today’s experience-driven world, too many marketers move at the pace of change and fail to recognize the value of building a strategic customer advocacy program. This lifeline for brands can make or break your marketing program.
When executed correctly, advocacy can impact brand recognition and trust and drive sales, recruitment and talent acquisition – all while supporting your brand's growth strategy. And now more than ever, advocacy programs can help you build true connections with your audience as they navigate the challenges we've faced during COVID-19 and beyond.
To help you quickly assess, implement, measure and budget for a customer advocacy program, we've developed Managing the Empowered Customer, a planning and budgeting resource for today's marketing team.
Throughout this guide, you will:
Support your brand goals with a Voice of the Customer program. Download the guide!