Making Customers the Most Valued Asset in your 2021 Marketing Plans

Download 'Managing the Empowered Customer: How to Build a Voice of the Customer (VoC) Program that Fits into your Marketing Formula' to discover how to plan for, integrate and budget for customer advocacy in 2021.

Kick off your VoC Program:

Customer experience is the #1 priority for marketers in terms of brand advocacy and trust, but only 20% of marketers have implemented a Voice of the Customer program.

In today’s experience-driven world, too many marketers move at the pace of change and fail to recognize the value of building a strategic customer advocacy program. This lifeline for brands can make or break your marketing program.

When executed correctly, advocacy can impact brand recognition and trust and drive sales, recruitment and talent acquisition – all while supporting your brand's growth strategy. And now more than ever, advocacy programs can help you build true connections with your audience as they navigate the challenges we've faced during COVID-19 and beyond.

To help you quickly assess, implement, measure and budget for a customer advocacy program, we've developed Managing the Empowered Customer, a planning and budgeting resource for today's marketing team.

Throughout this guide, you will:

  • Discover the 6 key elements that will help you execute a Voice of the Customer program that supports revenue, retention and reputation.
  • Understand the importance behind building a content pillar strategy, and how it fits into your existing marketing initiatives.
  • Learn how to report the ROI of your customer advocacy efforts and showcase the lifetime value of the relationships.
  • Determine the best way to integrate a voice of the customer program into your 2021 budget, even if it's much smaller!

Support your brand goals with a Voice of the Customer program. Download the guide!

Get the Resource