Only 20% of CMOs have a successful content marketing program in place...
...Yet over 60% report that content marketing is a budget priority for this year.*
CMOs have a lot of ground to cover in order to close this gap. It's time to come up with a strategy so that you can move ideas through your content marketing strategy. Challenge your team to make each targeted audience a believer that the product or service they are purchasing will create a better world for them NOW.
Ideas can make this a reality – whether emotional or physical – and move markets.
This eBook is designed to provide steps you can take today to:
Kick off your content marketing strategy
Develop an idea-focused content marketing plan
Understand the value of influencer marketing
Build a measurement program for aligning content marketing with top-line ROI goals
Download the 'Ignite Your Inbound Marketing with the Power of an Idea' eBook to learn more!
*PAN's 2018 Content Fitness Report