Your Resource Center for Long-Term Recovery Strategies

Your Resource Center for Long-Term Recovery Strategies

Building a Balanced Content Strategy that Resonates

• Framework: 5 Steps for Crafting Creative Stories that Drive Lead Gen

  • Harness the true power of content marketing by learning how to evaluate, execute and optimize your program through these five steps.

• This Blog Is Out of Date: Can Content Stay Fresh These Days?

• The First Steps Toward Building Your Content Marketing Strategy: Discover & Assess

• See it in Action: CloudBees Leans on PAN to Execute Content and Thought Leadership Strategy

• Report: 2020 Content Fitness Report 

  • Review data from your marketing peers in our 7th annual report to discover how you can make important adjustments to your strategy in the new year. 

• Infographic: It Takes a Team: Why Advocacy Marketing Should Touch Every Department

• Q&A with Michael Brenner: Content Recovery and Virtual Event Strategies in a COVID-19 Era

• Guide: Making Customers the Most Valued Asset in Your 2021 Marketing Plans

  • Build a Voice of the Customer (VoC) program that puts customer experience at the center of your marketing initiatives with this step-by-step guide.

• Leveraging Surveys to Bring Voice of the Customer into Major Company Decisions

• Infographic: The Art Behind Marketing: Bringing Visual Campaigns to Life

• Motion in Marketing: How to Make the Most of Motion Graphics

• eBook: Building a Thought Leadership Program to Drive Value and Trust

  • Thought leadership and purposeful communication are no longer an option for brands and their executives. This eBook walks you through how to build trust with the audiences that matter the most.

• See it in Action: Flexential Puts Thought Leadership Strategy Into Action

Tailoring Your PR & Social Strategies to Connect Virtually

• eBook: How to Build a Successful Lead Generation Strategy Working with Your PR Agency

  • It’s time to raise the return on our efforts – and that begins by aligning your PR and inbound marketing strategies to maximize your brand awareness and drive qualified leads. 

• Framework: Making Social Media Work for Your Buyer Journey

  • Since COVID-19, there has been a 29% increase in tie spent on social media. Have you considered what that means for your strategy? This framework visualizes how to reach customers every step of the way.

• The Role of Earned Media in Lead Generation

• See it in Action: App Annie’s Yearly Report Drives Exposure Through Earned Media

• 7 Digital Metrics for Measuring the Impact of Earned Media

• Guide: Why Employee Advocacy Should Be a Part of Your Recovery Marketing Strategy

  • Cross-departmental collaboration is a MUST when it comes to prioritizing the employee experience. This guide helps you leverage employee advocacy to meet business objectives and impress the c-suite.

• Social Media Best Practices to Consider During Times of Crisis

• See it in Action: Radial Executes a Social Driven Candidate Acquisition Strategy

• Framework: A Virtual Events Framework for Pre, During and Post-Event Planning

  • If you’re like any other marketing or PR pro, then you’ve had to make significant adjustments to your events strategy. Let this framework guide you along the way.

• PR’s Place in the World of Virtual Events 

• How Tech Writers Are Reacting to the Pandemic

• Pandemic Media Watch: The View From the UK as Lockdown Eases

• Why There’s Never Been a Better Time to Incorporate Influencers Into Your PR Strategy

• Technology Journalist Lisa Morgan Shares Pitching “Do’s & Don’ts” with PR Pros

Creative Strategies to Fuel Continued Growth

• See it in Action: Quorum: Building a Go-to-Market Strategy at a Demand Unit Level

• Guide: How to Use Creativity to Find Opportunity During a Downturn

  • The pandemic has challenged brands to think of new and creative ways to bring their products and solutions to market. Kickstart those ideas with this resource.

• Infographic: An Integrated Marketing & PR Framework for Emerging Growth Brands

• Insights with Experts: Leading VCs Assess Current Market Trends and Growth Opportunities

• How to Help Your FinTech Brand Stand Out in a Crowded Market

• What B2B Brands Must Elevate Before Budgets and Plans Take Shape

• Podcast: How to Market Growth Strategies with Kim Davis and Mark Nardone

• Worksheets: 3 Essential Communication Workbooks for Explosive Growth

  • Printable, actionable worksheets that every marketer deserves.

• Marketing Strategies for All Stages of Growth

Measuring Early & Often to Optimize Your Campaigns

• Infographic: 10 Steps to Master an Integrated Marketing Measurement Program

• Why Raising the Return on Marketing Should Not Sound an Alarm

• How to Use Data and Analytics to Improve Your B2B Tech PR Strategy

• Why Being a DiVA with Your Marketing Strategy Can Help You Punch Through the Noise

• Download: The Value of Data in the Digital World 

  • Gather important details about your brand’s digital footprint and how you can better optimize your online presence with our Digital Visibility Audit. 

• Why You Need a Visibility Audit to Understand Your Brand’s Online Presence

• Marketing Reports that Speak for Themselves

• Using Google Analytics to Plan Media Outreach Around News Announcements

• How PR and Marketing Pros Can Get the Most Out of Measurement

• Download: Build a Winning Measurement Strategy from the Ground Up

  • What’s the point in executing a campaign if you can’t measure its effectiveness? Discover the metrics you should be monitoring.

Engaging Your Remote Workforce in the Long Term

• Onboarding in a Remote Workforce: How to Prioritize the Employee Experience

• Client Spotlight: Technology and Employee Experience in Today’s Remote Workforce

• How to Boost Employee Engagement in a Remote Workforce 

• Workplace Productivity: 5 Ways to Stay Motivated in a Remote Workforce

• Checklist: Considering a Remote Work Strategy? This Checklist Might Help You Prepare 

• 6 Tips for Communicating During the Coronavirus Pandemic 

• How to Boost Employee Engagement in a Remote Workforce