PR, storytelling, inbound content, email campaigns and social media efforts have common goals:
- Create a message that resonates with the buyer;
- Communicate it in a way that will engage prospective buyers;
- Close the loop and keep the buyer coming back for more.
So why is your brand siloing these efforts?
Throughout this eBook, you will discover:
- The new landscape of PR and inbound marketing
- How to lay the groundwork for implementing integrated campaigns with your agency
- The results of amplified PR and inbound marketing campaigns
And remember - while integration takes time, the pay off will be irreplaceable.