Changing the conversation for next level awareness 

Client

PointClickCare

Project & Deliverables

PR & Awareness, Content Marketing

Introduction

Showing innovation to expand upstream 

PAN kicked off its partnership with PointClickCare just weeks ahead of its annual SUMMIT user conference, a must-attend event for professionals driving innovation in long-term care and senior living. With only a month to develop the narrative and brand story, PAN partnered closely with the client to refresh their external brand message for media and social campaigns. 
 
PAN also executed live content support on the ground during the event, including live social and video to promote attendee engagement and drive session attendance. Beyond the conference, PAN increased brand awareness through earned media, social, and thought leadership activities. 
 
Drawing on its strong reputation in the long-term care landscape, PointClickCare needed to continue showing innovation to help expand its market segment upstream as a tech company. The challenge was helping them break out in a crowded electronic health record (EHR) market and articulate their brand difference. The timing was tight as PAN had very limited time to help them articulate their narrative ahead of the annual user conference.