AI isn’t new, but we’re asking more of it than ever before.
Under pressure to keep up with the pace of conversation around AI, marketers are pushing to find innovative uses for the technology. But progress is a balancing act, with a constant tension between finding creative improvements and fixing what isn’t broken. We asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.
AI is changing the way customers interact with brands. We wanted to know if that’s a good thing.
“Across the Divide: The Pitfalls and Potential of Building a Partnership with AI” is the latest installment of the PAN Brand Experience Report series. 
Insights in the report include:
- Who stands to benefit from AI? Marketers? Customers? Both?
- Does AI help customer indecision?
- How does AI impact authentic connections with your audience?
- Does AI change the customer experience in a positive way? Or do our customers see something different?
Download the report to see both sides of the story.