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May 2018

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All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic}

Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty. This infographic breaks down: Why emotions should own your marketing efforts, what this tactic entails, what the top emotional purchasing triggers are and what this means for the B2B industry.

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey

Your audience relies on emotion more than facts. It's time for CMOs to use this data to build trust with customers and convert prospects quicker.

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Content Amplification: How to Expand Audience Reach with Earned and Owned Strategies

Amplification of earned media stories and owned content is increasingly important for an effective communications strategy.

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PAN Communications is Tech Agency of the Year

PAN Communications is proud to have been named “Tech Agency of the Year” by Holmes Report after impressive growth and momentum in our technology portfolio in 2017.

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Ready For The Next Big Shift In Content Marketing?

From interactive content to personality and authenticity, there’s a shift occurring as we drive into a new content marketing revolution.

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Building a Content Culture Inside Your Business

Content marketing generates over three times as many leads as outbound marketing — while costing 62% less — brands can’t afford to restrict content production to their marketing team alone.

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