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PAN Resource Center
PAN Communications

May 2017

Why PR is a critical piece of your inbound marketing strategy

Data analytics, PR, storytelling, inbound content, email campaigns, and social media efforts all essentially have the same goals: Create a message that resonates with the buyer; communicate it in a way that will engage prospective buyers; close the loop, and keep the buyer coming back for more. So why would you keep these efforts seperated by teams and agencies? Download the eBook here

PAN Demonstrates Talent Through Multiple Agency, Campaign Nominations and Award Wins
PAN Demonstrates Talent Through Multiple Agency, Campaign Nominations and Award Wins
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SAP IoT Case Study | Bringing IoT to Life with Trenitalia
SAP IoT Case Study | 100% Message Pull-Through Results
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PAN Communications Healthcare Portfolio Sees Significant Growth in First Quarter
PAN Communications' Healthcare Portfolio Sees Significant Growth in First Quarter
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IN CASE YOU MISSED IT:

The Future of Marketing Analytics in 2017

With more analytics sources and ad platforms, today's marketers are improving the way they can test, execute and optimize throughout a campaign's life cycle. Agile marketing means continous optimization to achieve results in weeks (or even days) instead of months. Find out the biggest data trends that are shaping 2017 from the report by iMedia.

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How to Leverage Amplified Inbound Marketing in your B2B Business

All companies who adopt an inbound marketing strategy want it to be effective. True magic occurs when combining PPC with an inbound marketing approach. If you do it right, you can create an amplified inbound marketing strategy that is manageable, scalable and most important - profitable. Read this article as you prepare to incorporate an inbound and PPC strategy with your next marketing plan.

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The Undeniable Power of Human Emotions in Marketing

Because people only have four core emotions, you may get the impression that it should be pretty simple to engage customers on an emotional level. Unfortunately, this is an oversimplification. Part of the reason brands have success is rooted in the fact that they're able to consistently connect with their customers' emotions. Larry Alton lists four primary examples that you can apply your brand marketing strategy.  

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