Access the eBook here.

Thought leadership can take many forms.

In a recent Twitter poll survey of 2200 marketers, 62% state their top goal is establishing trust; followed by becoming an influencer (22 percent); establishing authority (10 percent) and disrupting their industry (6 percent).

Regardless of your goal, your brand is capable of establishing trust through thought leadership - you just need a winning formula to help you get there. 

Looking for more thought leadership content? Check out some of PAN's recent blogs:

• Content Marketing & Thought Leadership's Role in Marketing Transformation
• Why Thought Leadership is Critical for Brands at the Mid-Stage of Growth
• Top Five Ways to Increase Your Thought Leadership
• How Content Marketing Can Fuel Your Thought Leadership Program
• Kicking Off an Employee Advocacy Program