Are you confident in your omni-channel marketing strategy?

We agree that today's goals are new customer aquisition and brand awareness. But what does this mean? How does it affect your current strategy? How do you measure its success?

Find out more about the current trends in the industry, such as:

• The growth of the empowered consumer and how it is affecting content marketing.
• How mobile is changing content creation & distribution for persona/buyer behaviors.
• New opportunities for effective content marketing measurement.