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Our 2017 Content Fitness Report highlights trends such as customer trust, brand awareness and new integrated strategies.
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Only 24% of marketers are using a combination of metrics to measure their campaigns all the way through the funnel.
In our 2017 Content Fitness Report, we determined five conclusions around content marketing, including measurement. Learn more about:
- Integrating content marketing with other programs
- The value of creative assets
- Personalizing content
- Revenue-based and ROI reporting
- Managing and staffing integrated teams
- And more!
Click here to learn more from our 2017 Content Fitness Report.