It takes a team to tell a story. Is your team ready?
Discover what goes into crafting a well-balanced narrative. Download "Your Guide to Telling a Compelling Brand Story" to learn more.
In our digital world, stories are no longer told by one person, or on one channel.
In fact, there has been a growing generational divide around how and where people are consuming news. In a recent survey, 46% of respondents ages 18-44 preferred to get news from social media, but only 14% of those 45+ chose that channel.
It's critical to identify the right audience, diversify your channels and pull in experts to help tell each story.
Collaboration between your PR, content, creative and data teams is a must to ensure that you're constantly reassessing story angles and maximizing engagement with your audiences. This guide will remind you how to:
- Incorporate a variety of voices into your story: 64% of consumers say they trust customer-driven content most.
- Give the people what they want: Consumers ages 18-44 prefer video content, but 45+ prefer written articles. Build personas and enlist the right teams to support.
- Create content with a purpose: When it comes to brand personality, both age groups prefer to engage with feel good or humorous content.
- Revisit and revise: As your brand evolves, so should your story. Assess the narrative across teams and departments to gauge success.
Dive into our ‘Guide to Storytelling’ and find out how to bring your brand narrative to life