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September 2018

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Q&A with Lou Shipley, Former CEO at Black Duck Software

PAN Communications sat down with Shipley, a serial entrepreneur, to discuss the alignment of sales and marketing, how this relationship has evolved and a few lessons learned from his past experience.

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The New Definition of "Top-Tier" Media

When thinking about “top-tier” consider publications that have the greatest potential influence through syndication, as well as how to time the launch of your data to drive broader conversations.

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How Content Marketing Can Fuel Your Thought Leadership Program

A successful thought leadership plan includes a stream of consistent, high-quality content that’s distributed on the most frequented customer channels. Learn about the framework behind this strategy.

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Nanigans: Creating Thought Leaders with Research and Content

To drive interest and engagement with the media, PAN partnered with Nanigans to create unique market research to fuel proactive pitch efforts, resulting in 11 media placements.

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How Thought Leadership Marketing Could Help You Market Your Brand

If you can successfully establish your brand as a thought leader, then your customers and prospects will trust you immensely. This can help you effectively market and grow your brand.

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5 Steps to Creating More Customer Value

Your customers are the source of current profits and the foundation of future growth. Learn 5 steps to help grow your business by better serving your best customers. 

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