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PAN Communications

September 2016

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Building a better campaign with digital media
Building a better campaign with digital media
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Why this year was different for artificial intelligence
Why this year was different for artificial intelligence
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PAN unveils new website in the age of customer experience
PAN unveils new site in the age of customer experience
CLICK HERE
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IN CASE YOU MISSED IT:

Smart Brands Have Noticed We're Moving to a "Connection Economy"

Things ARE changing. Traditional advertising certainly isn't extinct, but there is simply too much noise out there, and people are sick of it. They're shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about - friends, family, personal interests and need, and social connections. You need to take a step back and study this shift in order to take advantage of it.
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Highly Regulated Industries Try Employee Advocacy on Social

Companies in highly regulated industries, like banks and healthcare, have often shied away from using employees as brand ambassadors for fear of running afoul of strict communications rules. But now that two-thirds of the global workforce is under 35 years of age, that is changing as those marketers begin using social-savvy employees for advocacy efforts.
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3 Digital Marketing Trends the Customer-centric CMO Must Prepare For Now

Rather than fearing the rapid changes afoot in a digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends.
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