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PAN Communications

November/December 2016

 PANniversary - One Year Later
One year ago, PAN acquired Vantage PR - and what a year it's been!  Look back at PAN's 2016 highlights.
Are we still waiting for the VR Boom?
Are we still waiting for
the VR Boom?

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Using Conversation to Increase Engagement on Social Media
Using conversation to increase
engagement on
social media
Top 6 Influencers to follow for all things inbound
Influencers to follow for
all things inbound


PR News Names PAN Communications a Top Place to Work in PR

PAN Communications was recognized by PR News as one of the Top Places to Work in PR. The winners of the Top Places to Work in PR Awards represent the organizations that truly value their employees. They focus on providing the ideal work environment that makes employees feel valued and motivated to do their job to the best of their ability.

The magazine also recognized PAN President and CEO Philip A. Nardone Jr. as PR Educator of the Year and Sasha Dookhoo as a Rising PR Star 30 & Under.

7 Elements that Make a Successful Landing Page (Podcast)

Landing pages are a conversion tactic helping you convert website visitors, who you know very little about, into leads who you can now continue to nurture and turn into sales.

Every landing page involves an assortment of components used in different ways with the goal of maximizing the number of conversions. While there's no single model for building a successful landing page, Neil Brown has identified 7 elements that should be incorporated to ensure success.


Your SEO Needs Content and Inbound Marketing

Content marketing and inbound marketing are not separate from SEO at all. Content marketing has become and integral part of today's SEO.

Its umbrella offers the widest, most-effective reach for online visibility and real ROI. And SEO is just part of what's under that umbrella: the fragment of "optimizing for search," which is the meaning of SEO by itself.