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PAN Resource Center
PAN Communications

March 2018

PAN Communications 2018 Content Fitness test

Are you unaware of how your brand’s content marketing strategy stacks up to others? Are you concerned about the impact of your content marketing programs? PAN is partnering with DMN to survey YOU and your fellow marketing leaders in this 60-second quiz. Be amongst the first to receive our 5th annual Content Fitness Report assessing the overall “health” of brands’ content marketing strategy in 2018. You might also be the lucky winner of an Apple HomePod! Take the quiz here.

Acquia Q&A
CMO Insights: Content Marketing Q&A with Acquia's CMO Lynne Capozzi
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Defining Your Integrated Marketing & PR Strategy
Defining Your Integrated Marketing
& PR Strategy

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7 Public Relations Tips To Help Your Company in 2018
7 Public Relations Tips That Will Help Your Company in 2018


Adam Cormier Joins PAN Communications Leadership Team as Vice President, Client Relations

Adam Cormier joins the client relations team at the firm's headquarters in Boston. As the newest member of PAN's leadership team, Adam will oversee clients' integrated campaigns, with a strategic focus on content, PR and the firm's recently launched influencer marketing program, 'Power of Voice'.


The Personalization Maturity Ladder

You know that personalization is important in your marketing efforts, but what does it actually entail? This infographic, created by the technologists at Dynamic Yield, explains the core values brands should embrace to improve their personalization programs. It also explores marketers' wishes versus the realities about the ability to implement personalization and highlights the four levels of maturity – Absent, Basic, Advanced and Pioneer.


Content Marketing: Better Metrics Mean Better Measurement

One way to improve your measurement reports is to work on the quality of your metrics. After isolating the data that you want, you need to go one step further and focus on business metrics rather than process metrics. Find out how to take the necessary steps towards more impactful measurement practices in this piece from Target Marketing.