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PAN Resource Center
PAN Communications

June 2017

Content Fitness Report 2017

Each year, PAN surveys today's marketers to discover content marketing trends and keys to success in our digital age. We identified several new challenges that are facing marketers in our 2017 Content Fitness Report. Overarching themes include measurement and reporting, cohesive storytelling with visuals, content personalization and integrated PR and marketing. Download the report here

Audience Behavior Stats to Help You Crush Social Media Marketing (Infographic)
Audience Behavior Stats to Help You Crush Social Media Marketing (Infographic)
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How to Use Big Data and Analytics to Improve Your Content
How to Use Big Data and Analytics
to Improve Your Content

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CMO Pitfalls: 5 Digital Transformation Barriers
CMO Pitfall: 5 Digital Transformation Barriers
CLICK HERE
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IN CASE YOU MISSED IT:

5 Strategies for Creating Epic Content Marketing on a Tight Budget

Learn how to make even a small budget reap big rewards for your company's content marketing. Identify tips such as: choosing the most effective content type for your business, creating quality content over quantity and improve your content creation efficiency.

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How to Measure the ROI of Your Content Marketing

Marketers are still having trouble determining KPIs and ascribing ROI measures to their content efforts. Determining content marketing ROI is one of the more confounding issues. This article lists measurement levels you should be considering, with some basic types of KPIs attached.

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10 Content Marketing and Customer Experience All-Stars

From the recent Adobe Digital Marketing Conference, James A. Martin brings you 10 examples of brands that are killing it with their content marketing and/or customer experience. From a cruise ship wearable to a media company that's also a bank, these 10 examples will give you tips, strategies and trends through brands trying new things and succeeding.

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