January 2018

Today’s CMOs and modern marketers are now responsible for driving programs that demonstrate ROI and a direct impact on company revenue and target goals. So how do you embrace this challenge and show impact that resonates with C-suites? Go back to measurement and analytics. Take a deep dive into integrating your PR and marketing efforts for a holistic viewpoint that caters to more insightful business decisions. Read PAN's latest measurement eBook here.

IN CASE YOU MISSED IT:

The Current State of Marketing Measurement and Attribution

Marketing measurement is a top priority for marketing organizations in 2018. This infographic from BrightFunnel highlights how modern marketers need to prioritize attribution and align business goals to important metrics such as pipeline and revenue.

Build Influencers Out of Your Employees in 2018

A study by JobVite found that 46% of referred hires remained at a company for at least one year, which was far higher than the 33% of candidates hired through a recruiter, or the 22% hired from job boards. People join people. Developing your talent into brand influencers is key for hiring and building work culture recognition. Find out firsthand from PAN’s president and CEO, Phil Nardone, on how to increase the trust in your work environment and implement practices to develop your employees as influencers.

Outsource Marketing - How an Agency Can Redefine and Bring Profitable ROI

Business2Community’s John Smulo uncovers the four best reasons why it’s never been a better time to start outsourcing your marketing efforts. Some of his top reasons include: expert advice; guaranteed ROI; access to the latest in marketing technology; and reducing the time spent on those granular tasks – like measurement reporting – so that your team can focus on bigger business initiatives.