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PAN Resource Center
PAN Communications

February 2018

The Power of Voice: The Art and Science of Influencer Marketing

The true power that underscores influencer marketing is understanding how it can be used to move ideas, to the right people at the right time. PAN Communications calls this approach to influencer marketing 'The Power of Voice.' Influencers, organic and paid, should be a valuable part of your integrated marketing strategy. Do you have the right platform in place to build a strong influencer relations program? Discover how to assess the opportunity, define your goals, choose your influencers and measure the outcome from PAN's latest eBook.

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How to Evolve Your Influencer Relations Program
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Netsertive:
Building Influence Among
Local Markets

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B2B Technology Analysts - Catching a Big Fish in an Even Bigger Pond
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IN CASE YOU MISSED IT:

PAN Communications Announces The Power Of Voice - An Influencer Marketing Program

PAN Communications recently announced a five-step guide to help marketers integrate the value of influencer relations across channels. The Power of Voice is an influencer marketing program that will help today’s marketers create new ideas, identify market opportunities and build the right engagement program tailored to their industry. This program will ensure client IP, executives’ involvement and products/services are positioned to the right influencers at the right times with maximum return.

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How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. In reality, the role of emotions in both B2C and B2B marketing is the same. Learn about the concept of emotional marketing in a B2B market from Jonathan Kahn, co-founder at creative agency JM Consulting, and Michal Zarankin, head of digital marketing at Insert.

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Move Past Hype To High-Performance Influencer Marketing

In general, influencer marketing encompasses everything from old-school public relations and celebrity spokesperson outreach to some of the smarmiest link-building efforts you’ve ever seen. In between these extremes is a gold mine of opportunity for brands of all sizes and across every vertical imaginable. Find the right person in the right niche at the right moment and then cultivate that connection.

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