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PAN Communications' 2017 Content Fitness Test
PAN Communications

February 2017

Insight from Experts: A Sit Down with Matt Heinz

We sit down with marketing influencer, Matt Heinz, to learn more on embracing a champion role for your buyers, the importance of understanding their journey, and the challenges of engaging with them. Watch here.

Levering PR across Integrated Marketing
Leveraging PR across integrated marketing
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Incorporating AI into your Communications Strategy
How to incorporate AI into your communications strategy
Entrepreneur: PAN listed as 2017 'Top Company Culture'
Entrepreneur: PAN listed as 2017 'Top Company Culture"


Welcome to Marketing in the Engagement Economy

The Engagement Economy embodies the fundamental shift in relationships between buyers and sellers, but extends across entire organizations to include customers, prospects, employees and partners. The organizations that do this will win - and those that fail to embrace transformation in the Engagement Economy will struggle in this new world. 


The Marriage of AI and ABM: A Perfect Match for B2B Organizations

If your business is B2B, your content marketing strategy is crucial to your success because 64 percent of B2B customers will engage in upwards of five blogs prior to purchase. Take a closer look at how mapping buyer personas to the buying cycle can maximize your content marketing strategy.


Marketo Survey Finds the Future of Marketing Is Engagement

Marketo's Inaugural Marketing Benchmark Report measures everything from how marketers think about strategy to how they execute campaigns and use technology. Top insights from the survey include: 42 percent of marketers surveyed have a mobile-optimized website; 34 percent of marketers are practicing account-based marketing (ABM); and 39 percent of marketers devote less than a quarter of their budget to customer engagement programs.