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August 2018

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Have your marketing goals and strategy shifted? When was the last time you took a good look at your department’s alignment? Mid-year is the perfect opportunity to assess and improve inefficiencies within your overall marketing activities. Regular check-ups are critical in becoming a data-driven, customer-focused team. Quickly evaluate your progress and make necessary changes by taking our 360 integrated communications assessment.

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Michael Brenner's Diagnosis: Content Marketing in 2018

What's the current state and overall health of content marketing in 2018? Michael Brenner, CEO of Marketing Insider Group gives his diagnosis based on PAN's 2018 Content Fitness Report.

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Social Media Statistics Marketers Need to Know

Marketers have to stay up-to-date on social platforms, app updates, trends and user behavior to discover new ways to personalize their audiences' experiences. Read our social media marketing cheat sheet.

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PAN Communications Expands Firm’s West Coast Presence with Three AOR Announcements

PAN becomes the agency of record for three major tech brands in San Francisco: AppDirect, NGNIX, and Sift Science.

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6 Important KPIs of Influencer Marketing That You Should Know

When it comes to tracking your influencer marketing campaign performance, make sure you’re tracking these 6 KPIs.

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Case Study: UpWell Reveals the True Costs of Managing Diabetes Extend Far Beyond the Wallet

Discover the results of the media campaign associated with UpWell's survey analyzing the impact of diabetes on everyday life.

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