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PAN Communications

August 2016

Mid-year Assessment: A Perfect Time to Evaluate and (Re)Align
Takin' it to the Streets - On Video
Takin' it to the streets
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3 Ways to Inspire Millennial Brand Loyalty
Inspiring millennial brand loyalty
READ HERE
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What do Pokemon Go, Snapchat and PR have in common?
Pokemon GO, Snapchat & PR
CLICK HERE
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IN CASE YOU MISSED IT:

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses.
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The Brand Marketers Guide to Social Media Advertising

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer.
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Why Mix-and-Match Marketing is the Way Forward

Columnist Lewis Gersh says it's time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced breakfast.
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