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All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic} |
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Only 46.5% of marketers say that their content marketing program is fully integrated with their overall communications strategy. In the 5th annual Content Fitness Report, PAN surveyed over 200 marketers to discover this year's challenges, trends and insights. Get the full 2018 report here.
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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey |
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Your audience relies on emotion more than facts. It's time for CMOs to use this data to build trust with customers and convert prospects quicker.
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Content Amplification: How to Expand Audience Reach with Earned and Owned Strategies |
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Amplification of earned media stories and owned content is increasingly important for an effective communications strategy.
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PAN Communications is Tech Agency of the Year |
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PAN Communications is proud to have been named “Tech Agency of the Year” by Holmes Report after impressive growth and momentum in our technology portfolio in 2017.
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Ready for the Next Big Shift in Content Marketing? |
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From interactive content to personality and authenticity, there’s a shift occurring as we drive into a new content marketing revolution.
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Measuring Content Marketing ROI: A Definitive Guide |
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Content marketing generates over three times as many leads as outbound marketing — while costing 62% less — brands can't afford to restrict content production to their marketing team alone.
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