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| 2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevance |
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With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of their competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry to get their take on what’s ahead for the new year.
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| Why Influencer Marketing is on the Rise for the B2B Tech Industry |
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It’s clear that influencer marketing has moved beyond trend and become a strategic tactic that’s here to stay. It’s expected to continue growing in B2B, so it’s important that companies get proactive in making influencer marketing a part of their overall strategy.
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| Why You Need a Visibility Audit to Understand Your Brand's Online Presence |
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As with any aspect of marketing, you have to check the pulse of your online presence to find both the opportunities and gaps. Discover each section entailed in a visibility audit and how they play an essential role in the customer and prospect brand experience.
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| PAN Communications Expanding its Presence in New York, San Francisco and Boston |
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As we approach year end, Phil Nardone, CEO of PAN Communications, is excited to share some of the major growth milestones the agency has accomplished in celebration of our employee, client and overall agency expansion.
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| 7 Marketing Issues to Be Aware of Heading Into 2019: Insight from Gartner and CMOs |
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Gartner’s leading analysts and advisers weigh in on the hot marketing issues based on research and conversations with leading CMOs.
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| 6 Essential Marketing Trends For 2019 |
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To help you make sure your B2B marketing strategy is on point come the New Year, check out this list of 6 essential marketing trends for 2019.
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