PAN Cybersecurity Experts Marketing Strategy Insights What We Can Do Together Let's Connect

PAN | RSAC24

Move Ideas with Us in Cybersecurity

Like Christmas, but for cybersecurity pros, RSAC is this year’s biggest and most consequential security event. As the cyber threat landscape rapidly evolves, our team of PAN cybersecurity experts were on the ground connecting with industry leaders and executives to discuss insights, strategies, and innovations designed to keep businesses and people safe from threats. Get to know our experts and let's talk about your cybersecurity strategy for the second half of the year!

LET'S CONNECT

Meet Some of Our Team

PAN Cybersecurity Experts

Catherine Doyle, Senior Vice President at PAN Communications

Catherine Doyle

Catherine brings more than 20 years of experience working with B2B and B2C organizations ranging from stealth start-ups to publicly traded companies spanning industries including security, marketing tech, cloud, and enterprise technology.

Ariel Novak, Vice President, Security at PAN Communications

Ariel Novak

Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.

Caitlin Noll

As a Director, Caitlin has over a decade of experience partnering with her clients to develop and execute creative integrated marketing and PR programs designed to meet their individual business goals and objectives.

CYBERSECURITY MARKETING STRATEGY INSIGHTS

Keep your finger on the pulse of cybersecurity integrated marketing and PR:

Does Cybersecurity have a comms problem?

The Cybersecurity Comms Problem We Need to Solve

It’s easy to think that cybersecurity is mostly a technology issue, but really, how far could better comms, both internally and externally, make a difference?

Check It Out

CISO + CMO

Cyber Perspective: The Convergence of the CISO and CMO

This cybersecurity perspective explores the convergence of Chief Information Security Officer (CISO) and Chief Marketing Officer (CMO) duties.

Check it Out

WHAT WE CAN DO TOGETHER

We're on top of trends, insights, and ideas that move cybersecurity forward.

The cybersecurity industry is rapidly changing, and you can never be too prepared. Our team of seasoned cybersecurity veterans can help guide you on your path, help hone your message, and maximize impact to the right audiences. We take advantage of advanced news listening and monitoring processes and tools to keep our finger on the pulse of breaking industry news and pride ourselves on our knowledge and passion for the industry.

Whether you are looking to expand your partner network, change the perception of cybersecurity to clients and prospects, or engage with influential analysts and reporters to tell your story, PAN can move your ideas from concept to reality.

See how we do it:

ThreatX + PAN Communications

Cross-functional strategy for rapid results with one of the fastest brands in cybersecurity

PAN worked closely with ThreatX to deploy a multi-pronged PR strategy, leveraging a balance of media relations, content strategy, and targeted speaking opportunities to communicate ThreatX’s critical position in cybersecurity.

Learn the details

Vercara + PAN Communications

Vercara taps PAN to amplify brand awareness and drive global growth

PAN’s original research told Vercara’s compelling story to validate the importance of online security. In the first 90 days of partnership, our strategic approach drove increases in rapid response opportunities, social impressions and engagements, and clickthrough rates via retargeting campaigns.