Out of Sight, Out of Mind: The AI Visibility Crisis (and How to Overcome It)

LIVE Roundtable Discussion

Wednesday, June 4 at 3:30 PM ET

We're in the midst of a visibility crisis.

Traffic drops are hitting brands left and right. Social media sites are throttling content that pulls users off platform. Traditional media institutions are shuttering or scaling back.

AI-driven search, zero click, and dark social are reshaping how brands get seen—if they get seen at all.

So, what happens if your customers can't find you? Confusion sets in, and demand declines.

In the age of AI, the chief commodity isn't depth; it's breadth. The quicker that your audience can answer their question, the quicker they can ask another one—and cover more ground in less time. That push for immediacy is what AI accommodates.

That's also why showing up in AI has moved from a "nice to have" to an imperative. But what does appearing in AI entail? Where do audience preferences and the rule of law intersect?

In this exclusive roundtable discussion, experts will explore:

  • The current landscape for brand visibility and how AI has permanently altered it
  • The evolving role of AI in creative ideation, production, and personalization
  • Balancing automation with human creativity to maintain brand authenticity
  • Navigating copyright, intellectual property, and ethical concerns in AI-generated content
  • The role of PR and earned media in driving brand awareness and credibility for AI search
  • The intersection of SEO and GEO (Generative Engine Optimization)
  • Real-world case studies on how brands have driven bottom line success by optimizing for AI and changing user behavior

Featured Speakers

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Nik Barkley

With work spanning a wide range of B2B tech and healthcare brands including Civic Plus, Solera, CloudBees, Blue Yonder, CVS Health, and Vercara — Nik has shepherded everything from massive launch campaigns, to dynamic interactive experiences, to livestream brand launches, to multi-faceted content programs.

At its core, Nik’s creative philosophy is to create work that inspires people; inspires an emotion, an action, engagement, or a shift in perspectives. And through his signature workstyle of being a fierce collaborator, a prolific creative leader, and a go-to strategic partner, he gets solves problems and moves brands forward, in the least ego-driven way possible.

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ROBERT ROSE

Robert Rose is the founder and chief troublemaker at Seventh Bear, a consultancy built to help marketing teams move from busy to bold. For more than 20 years, Robert has advised over 500 organizations — including Salesforce, Adidas, SAP, Roche, The Globe and Mail, and Capital Group — on how to transform their marketing into a scalable, strategic business function.

Robert’s work challenges the current state of modern marketing, where technology often overwhelms purpose. Through his writing, consulting, and keynote speaking, he helps teams rediscover the spark that makes marketing matter.

JENN DERANGO

Jenn DeRango, Content Director at PAN, leads content strategy, SEO, and messaging for B2B brands navigating growth, change, or just the noise of a crowded market. With 15+ years in digital marketing, she helps teams create content that’s clear, useful, and built to perform. These days, that means adapting to how AI is reshaping the way buyers search for and find information online. 

She’s most at home working on complex challenges like rebrands, content overhauls, and campaigns that need both strategy and strong execution. Her focus is always on helping content do its job — and do it well.

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SAMANTHA ROTHAUS

As a Partner at Davis+Gilbert LLP, Samantha provides practical, proactive counsel to help brands, agencies, and media partners avoid risks and craft smart solutions. She advises on campaigns across traditional, digital, and emerging media, including influencer partnerships, branded entertainment, and Web3 and AI initiatives. With deep experience in production and talent agreements, she regularly guides clients through SAG-AFTRA rules and other complex union requirements. Samantha also supports independent film and TV producers and draws on her IP litigation and trademark background to help protect and maximize content rights. Whether negotiating major deals or advising on content use, she delivers clear, business-focused guidance aligned with each client’s goals.

Reserve Your Spot!