In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There is no single strategy that will work for every business. Marketers have to stay up to date on social platforms, app updates, trends and user behavior – or read our social media marketing cheat sheet.