Public Relations RFP: Free Template With How-To Tips
If you’ve realized your company, product, service, executive or personal brand could benefit from public relations services, you’ve come to the right place. The next step is writing a request for proposal (RFP) to announce, describe and solicit bids for those services. While writing a public relations RFP might sound like a tall order, the helpful how-to tips and guidance in this free public relations RFP template make the task much more manageable.
Trust us: As a public relations agency with more than 25 years of experience building brands of all sizes and stages, we’ve seen thousands of RFPs cross our desks. That’s why we’ve compiled our collective knowledge into the creation of this public relations RFP template. It contains the key points you and any potential agency partner both need to find the right fit. The secret is to ensure you build in plenty of time for a thorough response. A tight deadline significantly limits any agency's ability to showcase why they are the most qualified partner to help you meet your brand’s public relations goals.
What Is a Public Relations RFP?
A public relations request for proposal (RFP) is a document used to announce, describe and solicit bids for public relations (PR) services. A thoughtfully crafted RFP, also referred to as a request for quote (RFQ), can help you gauge how well each potential PR agency partner understands your specific project requirements and/or business objectives. The key is to focus the bulk of your RFP or RFQ on detailing your PR needs with as much clarity as possible.
How to Write an RFP for PR Agency Services in 10 Steps
- Provide a brand overview.
- Explain the purpose of the RFP.
- Identify objectives and key results.
- Include a detailed scope of expected work.
- Outline the criteria you will use to choose a PR agency.
- Define your guidelines for agency proposal and response.
- Describe the process you will follow for PR agency selection.
- List important dates, including the date work will begin, in a timeline.
- Add any necessary agreements regarding confidentiality and limitations.
- Supply contact information for a primary point of contact about the RFP.
What’s an Easy Way to Write a Public Relations RFP?
Take advantage of PAN’s free public relations RFP template. It’s packed with how-to tips and guidance that make it easy to write a public relations RFP for your company, product, service, executive or personal brand. Complete the short form above to access the template now.