In 2015, only 45% of marketers prioritized
...But we need to think omni-channel to reach today's connected customer.
The good news is that today's modern marketers are becoming more effective in integrating the pieces of the marketing mix and targeting their buyer personas across multiple platforms. Are you struggling to get there?
Let's start with these 4 steps, which will pave the pathway to your brand's integrated marketing communications. These steps include:
- Identifying and mapping out your buyer personas and their individual buying cycle.
- Using creative and digital to engage your connected customers.
- Bonus: what's next in integrated marketing communications.
Ready to get started? Download The Pathway to Integrated Marketing Communications!