Download our 2015 Content Fitness Report

Learn more about PAN Communications' Big 5 conclusions, as well as other key findings in this year's data analysis.

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33% of respondents fear omni-channel approaches...

...But this is today's content marketing strategy.

With goals of new customer acquisition and brand awareness, it's important to target consumers using the appropriate channels. But what does this mean? How does it affect your current strategy? How do you measure its success?

140 marketing professionals answered PAN Communications' questions about the "health" of their content marketing programs. The survey’s goal was to determine more about their approach to content marketing, content creation and content dissemination decisions and how these preferences play a role in overall brand strategy. 

Find out more about the current trends in the industry, such as:

  • The growth of the empowered consumer and how it is affecting content marketing.
  • How mobile is changing content creation & distribution for persona/buyer behaviors.
  • New opportunities for effective content marketing measurement.

Do we have your attention? Download PAN Communications' 2015 Content Fitness Test Data Analysis.