You would think that the connected customer would be easy to reach, but in today's digital world, consumers want to engage and react with other humans. This affects a brand's messaging, content strategy and overall KPIs.
100 marketing professionals answered PAN Communications' questions about the "health" of their content marketing programs. The survey’s goal was to learn more about brands' approaches to content and to better understand what needs to be addressed for a more successful integrated marketing strategy.
Learn more about the current trends in the industry, such as:
Can you relate? Download PAN Communications' 2016 Content Fitness Report to learn more.