Answer: a solid communications infrastructure with a detailed messaging strategy, a robust timeline of news, and a list of priority audiences.
Each campaign needs to be strategically released over an extended period to positively impact market perceptions about the company.
Done correctly, a pre-IPO strategy will help to ensure that company news resonates among key audiences, creating the right degree of market buzz.
While a pre-IPO PR strategy typically begins 12-18 months ahead of public filing, we have outlined a 6-month IPO process timeline. When adhered to by all parties, this template can support development by minimizing time spent by management teams who should remain focused on business operations.
Download the template to support your brand's growth equity story.