The power behind influencer marketing is about moving ideas, to the right people at the right time.While influencer marketing is trending now, it is a long-standing and mature marketing channel, and one that is gaining momentum more than ever. Influencers are neither inherently more or less important than analysts, media professionals, employee champions and client advocates. They hold a unique role within your integrated marketing strategy.
Throughout this eBook you will discover how to:
- Set your influencer marketing goals;
- Discover your influencer network;
- Engage with your influencers;
- Develop paid, earned and owned influencer strategies;
- Measure the impact.
It's time to execute your influencer program strategically so that your brand can gain meaningful results.