Healthcare may not be the fastest industry, but it's a complex one.
This updated, full-year report, analyzes some of the top conversations that took place in the HIT and digital health spaces in 2023. We examined what's trending up and what's trending down to help you plan your next opportunity as we move through 2024.
Download 'HealthPulse: The Conversations that Moved 2023' to understand how to pivot your marketing strategy, validate your earned media efforts, and optimize your campaign message so you can be sure your content is reaching and resonating.
Telling an effective story means keeping up with what your audience cares about.
While the health sector has historically been known for slow adoption of new technologies, the pace of technological innovations and the stakes of implementing them mean that the industry is evolving faster than ever before.
In the report, find details on:
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Telehealth: The most discussed topic of the year, but usage continued to decline when compared to 2022.
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Artificial intelligence: Media conversations around the impact of AI on healthcare is up 131% from 2022, as brands vie to own the topic.
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Women’s health: Our initial report showed a 74% increase in media mentions YoY, and we saw increased VC activity and funding-related attention that further drove mentions.
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And much more.
How can you use these insights to create a meaningful brand story?
Use the report to:
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Steer your narrative and differentiate in your market in ways that underscore your unique value
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Understand the dynamics behind macrotrends driving your industry to inform your omnichannel marketing strategy and benchmark performance
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Anchor your thought leadership platforms and brand POVs into the topics dominating your industry’s news cycle
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Successfully build and amplify awareness grounded in topics that are salient to your customers and prospects
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Shift brand equity within the top healthcare media trends into meaningful demand gen programs that resonate
Download the report to guide your innovation story.