With the rise in telehealth and the growing role of artificial intelligence in healthcare, recent economic conditions have forced brands to immerse themselves in the digital landscape. It's no longer an option for healthcare brands to remain uninvolved when it comes to social channels and other digital communication platforms.
Consumers are no longer using traditional channels to search for information or receive care – and healthcare brands must leverage integrated marketing and PR strategies to meet that demand. To become a true connected and accessible healthcare brand, companies must create, produce, promote and leverage a great story.
Explore new ways to reach your customers along the buying journey:
The time is now. Download PAN's Healthcare Brand Awareness eBook to get started.