In fact, there has been a growing generational divide around how and where people are consuming news. In a recent survey, 46% of respondents ages 18-44 preferred to get news from social media, but only 14% of those 45+ chose that channel.
It's critical to identify the right audience, diversify your channels and pull in experts to help tell each story.
Collaboration between your PR, content, creative and data teams is a must to ensure that you're constantly reassessing story angles and maximizing engagement with your audiences. This guide will remind you how to:
Dive into our ‘Guide to Storytelling’ and find out how to bring your brand narrative to life