AI use has grown rampant. Where does the human come into play?
As brands accelerate toward a future brimming with AI innovation, marketers are tasked with scaling their productivity and efficiency (using AI). But in the AI Age, what role do humans play? And what role must they play to maintain customer loyalty?
We asked marketers and customers those questions—and more—to better assess how AI alters the relationships between brands and the people they hope to reach.
In the age of ChatGPT, Gemini, and Copilot, we wanted to know: How should you balance AI prompt and human touch?
"Is AI Taking the User Out of the Brand Experience? The Critical Role Humanity Plays in Your Branding" is the latest installment of the PAN Brand Experience Report (BXR) series.
Our third annual BXR offers data-driven insights on:
- What customers want from your brand experience today.
- How other marketers use AI to inform brand experiences.
- When to leverage AI for your brand.
- Why humans can't be automated out of your brand.
Download this report to see the pivotal role humanity plays in your branding.