From over 100 marketers in early-, mid-, and late-stage development, we discovered the following takeaways:

  • Brand awareness and thought leadership are the top goals for marketers' content programs.
  • Customer experience is the No. 1 priority for marketers in terms of brand advocacy and trust.
  • Lack of company motivation is the No. 1 deterrent from developing and executing on an employee advocacy program.
  • There is a significant need for bigger budgets, more time and expanded skillsets to further support channel diversity.
  • 69% of marketers are not confident in their content measurement strategy and delivering ROI.
  • And more!

Download the full 2019 Content Fitness Report to see how your teams' challenges compare to the rest of the industry!