It's a Fast-Paced World When It Comes to Content Marketing...
Getting to know different highs and lows, necessary skillsets and departmental communication strategies will be key to mastering your content marketing ROI and KPI goals.
From over 100 marketers in early-, mid-, and late-stage development, we discovered the following takeaways:
Brand awareness and thought leadership are the top goals for marketers' content programs.- Customer experience is the No. 1 priority for marketers in terms of brand advocacy and trust.
- Lack of company motivation is the No. 1 deterrent from developing and executing on an employee advocacy program.
- There is a significant need for bigger budgets, more time and expanded skillsets to further support channel diversity.
- 69% of marketers are not confident in their content measurement strategy and delivering ROI.
- And more!
Download the full 2019 Content Fitness Report to see how your teams' challenges compare to the rest of the industry!