57% of marketers surveyed think they're not integrating content & marketing efforts...
...But this aspect of marketing is critical to providing ROI.
Content marketing remains top of mind for brands, and marketers are implementing inbound strategies to drive results. However, marketers are facing challenges with proper execution in terms of measurement, lack of team skillset, an incomplete martech stack and even personalization.
To address these concerns PAN surveyed over 100 marketers on the "health" of their content marketing programs with the goal to learn more about content challenges, trends and strategies to better understand how to succeed in this rapidly evolving digital world.
Learn more about today's industry trends, such as:
- The need for content marketing integration with other programs like PR & social media.
- Barriers to entry for CMOs wanting to uplevel their creative design.
- Choosing the right martech stack and having the right team in place to use these tools effectively and demonstrate ROI.
Can you relate? Download PAN Communications' 2017 Content Fitness Report to learn more.