Did you know that only 47% of marketers say that their content marketing program is fully integrated with their overall communication strategy?
In PAN Communications' annual report, we assessed the challenges and trends that today's marketers are faced with and sought insights on the changing landscape of content marketing. Learn more about:
Learn about today's trends, including:
- Personalization and alignment with buyer personas
- Channels of high impact, including: influencer marketing, demand gen and social media marketing
- Successful video marketing and mobile implementation
- Content marketing ROI
- And more!
Download the full 2018 Content Fitness Report to see how your teams’ challenges compare to the industry's!