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Good content resonates with your audience, whereas great content maps to their desires, emotions, and journey. Start building advocacy that drives engagement on your customers' "pathway to purpose." Read more about connected content here.
Client Spotlight: See Dyn's 2016 in Review LEARN MORE
How to Build a B2B Influencer Relations Program READ MORE
Case Study: Expanding Healthcare Brand Visibility CLICK HERE
PAN clients Dyn, Sisense and roOomy were recognized by the Bulldog Reporter Media Relations Awards for recent campaign successes in crisis communications, product launch and technology campaign, respectively.
PAN has hired Jennifer Malleo as a Vice President for the firm's San Francisco office. Jennifer joins PAN with a tremendous amount of experience in both traditional and digital marketing. She will be working closely with Philip Carpenter, EVP and Managing Director, based out of the San Francisco office, to build client relations in the West Coast.
PAN speaks with Matt Heinz, President and Founder of Heinz Marketing. We discuss how to embrace a champion role for your buyers, and the importance of understanding best practices for communicating with your buyer.
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