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PAN Communications' 2017 Content Fitness Test
PAN Communications

March 2017

Content is no longer the Pathway to Purchase; It's now the Pathway to Purpose

Good content resonates with your audience, whereas great content maps to their desires, emotions, and journey. Start building advocacy that drives engagement on your customers' "pathway to purpose." Read more about connected content here.

Dyn Client Spotlight
Client Spotlight:
See Dyn's 2016 in Review

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How to Build a B2B Influencer Relations Program
How to Build a B2B Influencer Relations Program
READ MORE
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Cogito Case Study
Case Study: Expanding Healthcare Brand Visibility
CLICK HERE
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IN CASE YOU MISSED IT:

PAN Communications Recognized by Bulldog Reporter Media Relations Awards

PAN clients Dyn, Sisense and roOomy were recognized by the Bulldog Reporter Media Relations Awards for recent campaign successes in crisis communications, product launch and technology campaign, respectively.

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PAN Communications Expands Silicon Valley Presence with New Hires

PAN has hired Jennifer Malleo as a Vice President for the firm's San Francisco office. Jennifer joins PAN with a tremendous amount of experience in both traditional and digital marketing. She will be working closely with Philip Carpenter, EVP and Managing Director, based out of the San Francisco office, to build client relations in the West Coast.

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Ready to Learn More about Engagement & Personalization through Account-Based Marketing?

PAN speaks with Matt Heinz, President and Founder of Heinz Marketing. We discuss how to embrace a champion role for your buyers, and the importance of understanding best practices for communicating with your buyer.

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