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We sit down with marketing influencer, Matt Heinz, to learn more on embracing a champion role for your buyers, the importance of understanding their journey, and the challenges of engaging with them. Watch here.
Leveraging PR across integrated marketing LEARN MORE
How to incorporate AI into your communications strategy READ MORE
Entrepreneur: PAN listed as 2017 'Top Company Culture" CLICK HERE
The Engagement Economy embodies the fundamental shift in relationships between buyers and sellers, but extends across entire organizations to include customers, prospects, employees and partners. The organizations that do this will win - and those that fail to embrace transformation in the Engagement Economy will struggle in this new world.
If your business is B2B, your content marketing strategy is crucial to your success because 64 percent of B2B customers will engage in upwards of five blogs prior to purchase. Take a closer look at how mapping buyer personas to the buying cycle can maximize your content marketing strategy.
Marketo's Inaugural Marketing Benchmark Report measures everything from how marketers think about strategy to how they execute campaigns and use technology. Top insights from the survey include: 42 percent of marketers surveyed have a mobile-optimized website; 34 percent of marketers are practicing account-based marketing (ABM); and 39 percent of marketers devote less than a quarter of their budget to customer engagement programs.
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