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PAN Resource Center
PAN Communications

April 2017

Scott Vaughan

Winning marketing departments are constantly working on the customer lifecycle and how they can best delight and "obsess" over them. Watch the video and learn from Integrate's CMO, Scott Vaughan, on how education can play a fundamental role in this process. Watch here.

CMO Pitfalls
CMO Pitfalls: How to Crank Up Your Personalized Content
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Utilizing Social Media Integration across PR strategies
How to Utilize Social Media Integration Across Your PR Strategies
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Voice of the Valley
Voice of the Valley: SMB Accounting - Sparring for Success
CLICK HERE
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IN CASE YOU MISSED IT:

The Business Case to Merge Sales and Marketing Ops

Customer revenue and lifetime value is what truly matters. It's time to skip the "alignment" phase between sales and marketing teams and go straight to ops. Scott Vaughan explains why an 'ops' merger is a beautiful marriage that will delight both your customers and your executive team.

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Emotion is the Currency of Experience

Marketers need to become ambassadors of experience by emotionally connecting through storytelling. John Mellor, Adobe's VP of Strategy, explains why brands must strive to invoke emotion from their customers and how to emotionally connect with their audiences.

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Marketing Measurement: What's the CMO Got to Do With It?

The ability to effectively measure and communicate marketing's contribution to the business is clearly a priority for every B2B CMO, but most would admit that they're still on the journey to getting it right. This article explains six different areas of focus so that communicating measurement becomes easier for the CMO. 

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