Download our 2016 Content Fitness Report
Learn more about how to prepare for marketing in a digital world in this year's report by PAN Communications.
Only 64% of marketers think their content is tailored to their customers' needs... but the connected customer is looking for human brands.
You would think that the connected customer would be easy to reach, but in today's digital world, consumers want to engage and react with other humans. This affects a brand's messaging, content strategy and overall KPIs.
100 marketing professionals answered PAN Communications' questions about the "health" of their content marketing programs. The survey’s goal was to learn more about brands' approaches to content and to better understand what needs to be addressed for a more successful integrated marketing strategy.
Learn more about the current trends in the industry, such as:
- The shift towards personalized content and the value of customer advocacy.
- How effective measurement continues to be a struggle for today's marketers.
- Adoption of more interactive approaches to engaging with a target audience.
Can you relate? Download PAN Communications' 2016 Content Fitness Report to learn more.